How to Increase Your Email Open Rates

Image to - How to Increase Your Email Open Rates

Some think that the day of email marketing is end, because spam increase so much. HOWEVER, it is not true, because all email services put strong spam-filters and people do not pay attention anymore to spam.

So never, believe that email marketing die and do not work anymore.

Now email marketing even stronger and get even more value that years before. I know some marketers and even you can find easily some of them that earn millions on launches using only email marketing.

Of course, they does not use slippy or spamy technics.

When people switch on computer or mobile device, they first go to email and then do another work. Moreover, due to another philosophy of social media (Forbes.com said “On email people want offers… On Facebook they want to be more touchy-feely with the brand. On Twitter they want breaking news and updates”) they want to buy from offers that come to their email boxes.

Always good marketer wants to increase “open rate” (it’s how many people in percentage open your email or another words “unique opens”) of his emails. First of all, email mast be delivered and came across different clever spam filters.

So now your email in reader’s inbox, but now your sales cope mast have good catchy headline (Subject Line) before he read your copy (it’s the most important part).

You may be notice that today spammers use very clever tactics of headlines. You think that this email with interesting line subject has a legitimate offer or information, but once you open it, you understand that it was just a trick. After one second, you press button “Delete”.

However, no one say that we should not teach some good lessons from spammy headlines, because if you remember that your curiosity was so huge that you open spam.

If we will use this tactics only in legitimate ways to increase open rates, readership and response than why not to use them.

Here are three tactics to increase open rate from my mentor that are my favorite:

If you want to know, more about my online empire business and How to earn more money from 0 to $10,000/mo in 30-0 days CLICK HERE TO KNOW MORE! Put your email on web form and click button “Watch Video How!”

1. Urgency.

No one can ignore when subject said about something that have time-sensitive or quantity-bound information.

Subject that have some element of scarcity often are so profitable. For example you email complain has email with subjects like, “Only 3 left”, “it ends in one hour”… etc.

It was direct methods of using scarcity but of course, you can use indirect scarcity too (events, sale, holiday etc.)

In addition, you can build your communication in satiation of loss, which create tension. Here some examples:

  • “You are losing huge money right now!”
  • “Avoid these 3 mistake at all costs!”
  • “When he learn my secrets…”

One of the biggest motivation for humans is fear of loss.

If you want to know, more about my online empire business and How to earn more money from 0 to $10,000/mo in 30-0 days CLICK HERE TO KNOW MORE! Put your email on web form and click button “Watch Video How!”

2. Curiosity.

It is the easiest and effective way to pull your reader in, but it is NOT the best way. You create in subject line a tension that force them to open email and start to read it. Therefore, you write sentence in headline and continue the rest in email.

For example, if your subject start with “It begins when…” and in body of email, you should continue with this “He reveal to me this secret” etc.

Remember, that this tactics mast used very carefully, because it has one negative side. If you will use it very often or now wisely than you can very easily to lose credibility and people will think that you spam them.

So use subject line that tease not by omission but by implication. And you will have the best headline with huge power o curiosity.Even to better use methods that work so amazing when reader can find answers in body after you put question in headline of email.

If you want to understand that method better, you should look on covers of some magazines and tabloids. Some examples from Cosmo:

  • “We discovery the secrets of why man and woman cheat!”
  • “Weird stuff google about you”
  • “Weird things guys do when you’re not around”
  • “10 thinks guys grave in bed”
  • “How to own any room you walk into”

If you want to know, more about my online empire business and How to earn more money from 0 to $10,000/mo in 30-0 days CLICK HERE TO KNOW MORE! Put your email on web form and click button “Watch Video How!”

3. Controversy.

If you are using this method than you should act differently. Your subject line can be about event, hot topics and news items. So do not limit yourself just one industry and use controversial topic outside of it. But don’t forget that your headline and body mast be relevant to your readers and of course say why you sand them this kind of information.

Some examples:

  • “Forget Benefits and You Will Sell More”
  • “The Death of the Sales Letter”
  • “Ordering Offline Boosts Online Sales?”

Therefore, some good tactic if you want using controversial methods is to NOT include name of reader in subject line.

Of course, there are a lot benefits to personalize emails and body of letter. Bur remember that if you will using just one tactic than it can but over used and lose all super power.

Do not putt the recipient name to each email that you sent to him because to reader it will be indicator that it is selling letter.

Study what spammers are using and apply to own email-marketing tactics. But never tray to cheat your readers.

We must use all knowledge in email marketing wisely, because we do not what do short run… Use all tactics to create astonishing and relevant subject line. Moreover, to be relevant to your readers is important in email-marketing niche.

I considered you might be interested in these articles too:

I considered you might be interested in these articles too:

Thanks for reading this article, I’m very appreciate. All this stuff use in my online business and I making constantly thousand’s dollars per month, click here to know more, How to get more money from 0 to $10,000/mo in 30-0 days TODAY! Put your email on the beautiful web form and click button “Watch Video How!”

5 tips How you can make $5 million only do blogging daily Big Alex

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Google+