How AIDA and Storytelling Can Help You Make Better Offers and Sales Letters

How AIDA and Storytelling Can Help You Make Better Offers and Sales Letters

Do you know what the hardest part of writing a LP, sales letter or article is? It is always hard to start and it is some kind of “the white paper effect”. When you looking on white paper or monitor and headache begin with one question: “how to start?”

But we should always remember about one secret ingredient… and do you know what this one is and so often many people miss?

This super curry ingredient is interesting story!

The magic formula to make your text to sells is to use AIDA, which stands for:

Attention

Interest

Desire

Action

Some people spend tons of time to write good and compelling headlines that they often forget about what comes after it. And its part not always interesting to read.

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Ok and now let’s talk about each of these elements.

Remember that attention is first that reader will see. We need to grab his eye before he can become interested in and desirous of our letter or offer. If you miss this step, your letter, offer or ads will never be seen and read.

Your grabber should be relevant to that you are selling or writing in text. In another ways your reader will be so angry and will fill that, you cheated on him. It’s really bad way to start Relationship.

OK, how we will great an Interest? You should write some interesting facts about your product or service, for example how much bricks in average need to build one house in Malibu or How quick your system or service work etc.

After you write some interesting facts, you should arouse his Desire.

So what need to do to great huge desire in head of reader? We need to describe the benefits (it’s not features) our product or service gets if reader buys it. Always draw picture in a head of reader.

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Lets return to the formula and we will see that the last part of AIDA is “A” and it stand for Action.

Your letter or ads always mast have in the end call to action. It’s really power thing and you must be very specific and clear about you want him to do. Tell him what to do, for example to fill some form and press button, tell how to order your product or service, tell where he need to call and what even to say etc.

In additional, say to your reader that he mast hurry and do all that you say to him right now and today or he will lose and miss so amazing offer.

So remember that storytelling is a blood in veins of your ads or letter and even marketing campaign mast have strong story.

If this start your brain and you will write now like a crazy man your offer than you have this flame of entrepreneurial soul. Or you think to sit and work in some safe place than go and work in corporation monster like IBM or Xerox.

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